Alain Desmier: Major changes to protection lead generation are coming

'The importance of preparing for these changes now, should not be underestimated.'

clock • 3 min read

Alain Desmier, managing director of Contact State, examines the impending changes to lead purchasing to be introduced on 30 August and what this means for protection intermediaries and product providers.

A raft of sweeping Google changes will come into force at the end of this month and will permanently alter the protection advertising landscape. Responding to pressure from the Financial Conduct Authority (FCA) and the government, Google will make it harder for lead businesses to generate customer enquiries for regulated products. The headlines and impact go deeper than just lead generation however, the rules increase the liability and responsibility on all protection firms who buy leads. What do these changes entail? From the 30 August, Google will require all advertisers marketin...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Regulation

Banning commission is an 'extreme' outcome of Protection Market Study: FCA

Banning commission is an 'extreme' outcome of Protection Market Study: FCA

Regulator tells delegates at COVER Summit North conference

Jaskeet Briah
clock 27 March 2025 • 3 min read
Building on the Friendly Society legacy

Building on the Friendly Society legacy

Response to Law Commission consultation

Andy Morris
clock 27 March 2025 • 4 min read
Spring Statement 25: Update on welfare reform

Spring Statement 25: Update on welfare reform

OBR confirms saving

Jaskeet Briah
clock 26 March 2025 • 4 min read