Amanda Kerr: Focus on the here and now to protect clients' future health

'We can and should be empowering customers with the tools and knowledge'

clock • 4 min read

Scottish Widows' head of protection proposition, Amanda Kerr, examines the importance of positive health and nutritional choices on underwriting outcomes for protection products

The Covid-19 vaccine roll-out is the first instance in recent times where the entire UK population has been categorised based on health - from the ‘high risk' groups at the front of the queue to the fit and healthy. Many who fall within the ‘high risk' category have conditions such as diabetes, heart disease, high blood pressure and stroke. With obesity being so heavily linked to these issues, it's well-known that lifestyle and diet have a huge part to play in managing them. But how can we shift the focus from ‘managing' to reversing conditions like diabetes? Better still, how can we ...

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