David Williams: How preventative healthcare is the future for health insurance

'Health coaching is fast moving from a nice to have to necessity'

clock • 4 min read

AXA Health's David Williams writes about the benefits of digital health coaching in increasing prevention and improving health insurance outcomes

At AXA Health, our core goal is to improve people's health and wellbeing to enable them to be the best versions of themselves. Health is incredibly personal and looks different to every person, which is why versatile health solutions with a focus on preventative care are so important. As more and more people become comfortable with managing and monitoring their health through phones, tablets and watches, health insurers must keep up and meet our customers on platforms they are already using. Digital health tools can cover every aspect of health, including nutrition and fitness, managing ...

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