Craig Brown: If you believe in protection, customers will listen

'An enthusiastic adviser is often infectious'

clock • 3 min read

A genuine passion for protection is what separates advisers, writes L&G intermediary director

Most people I meet in this industry genuinely care about the outcomes we all help to create. For many advisers, it's more than just a job and they care about the cover their clients and customers have as much as they do their own friends and family. Concern for the wellbeing of others is actually commonplace amongst protection advisers I speak to regularly. Many don't charge a fee for writing policies in trust. They don't charge extra for helping with claims. They don't charge for reviewing policies when your circumstances change. Advisers don't have to do these things. So, why bot...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

COVER Women in Protection and Health Awards 2025: One week left to enter

COVER Women in Protection and Health Awards 2025: One week left to enter

Deadline is 22 November, 2024

COVER
clock 15 November 2024 • 2 min read
Advisers warn FCA of poor customer outcomes from market study 'rash decisions'

Advisers warn FCA of poor customer outcomes from market study 'rash decisions'

“We need to ensure the wider impact is being considered”

Jaskeet Briah
clock 15 November 2024 • 6 min read
FCA warns of Rosemount clone

FCA warns of Rosemount clone

Fraudsters targeting individuals

Isabel Baxter
clock 11 November 2024 • 1 min read