Sammy Rubin: How AI and gamification can transform life insurance

Given how it has traditionally been practiced, "life insurance" is something of a misnomer. Try as they might to skate around the issue, what most insurers have been effectively selling is death coverage. But life insurance has much more potential beyond offering a safety net to a policyholder's beneficiaries. Indeed, by turning to technology and the principles of gamification, the life insurance industry can modernise itself and act as a catalyst for policyholders to live healthier lives. How can the industry achieve this long-overdue transformation? It starts by meeting consumer...