Miles Bingham: Making a difference

Elder client customer care

clock • 5 min read

How additional benefits of some policies can offer peace of mind beyond the provision of over 50s life cover

A recently released report from the charity Macmillan Cancer Support suggests that pressures on the NHS could be leading to as many as 120,000 patients missing out on vital information about their disease each year.    It's a worrying statistic, but some of these people could receive the support they need outside our overstretched NHS, thanks in some part to the over 50s products recommended by advisers. Traditionally, when marketing life cover products to customers, the emphasis has been to focus on the provision of a lump sum for the family left behind. Perhaps they could use it to ...

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