Angela Davidson: Five industry myths busted

'Client barriers are only half the battle'

clock • 5 min read

Customer objections aside, advice expert Angela Davidson explores some of the myths closer to home

We talk a lot about client myths and barriers to protection; a general mistrust of insurance, objections to cost, an over optimism in life that leads many to believe they are invincible, to name but a few. While I explored those in my previous article, client barriers are only half the battle. Some barriers to writing protection can be found much closer to home. These ‘myths' have been around for years in our industry and can make writing protection that little bit harder. Here are just a few ‘home-grown' myths I would like to bust. "Protection is always mentioned but clients don't...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Rosemount launches adviser portal

Rosemount launches adviser portal

Centralised educational hub

Jaskeet Briah
clock 11 April 2025 • 2 min read
What's the point of panels?

What's the point of panels?

Panels’ impact on customer choice

Alan Lakey
clock 04 April 2025 • 4 min read
Professional Skills: Why clients don't buy insurance for the freebies

Professional Skills: Why clients don't buy insurance for the freebies

Focus on outcomes not add-ons

Ash Borland
clock 01 April 2025 • 2 min read