Munich Re 'delighted' to see release of SAMI Consulting and CII report

‘We must aim high’

clock • 2 min read

Is this our iTunes moment? Asks Mari-Lizette Malherbe, CEO, Munich Re UKLB

Back in 2001 the iPod was introduced at a time when music was still largely produced and distributed in physical format. New songs and albums were released and rushed to the shops for purchase using the long-established distribution model. For a short-time the iPod seemed to be a crazy idea, although it could store thousands of songs it seemed like a retro-grade step, requiring more customer effort and computer skills to encode purchased CDs and load them onto the device. In 2003 though iTunes launched, removing these barriers by creating an integrated digital solution that gave customer...

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