Is this our iTunes moment? Asks Mari-Lizette Malherbe, CEO, Munich Re UKLB
Back in 2001 the iPod was introduced at a time when music was still largely produced and distributed in physical format. New songs and albums were released and rushed to the shops for purchase using the long-established distribution model. For a short-time the iPod seemed to be a crazy idea, although it could store thousands of songs it seemed like a retro-grade step, requiring more customer effort and computer skills to encode purchased CDs and load them onto the device. In 2003 though iTunes launched, removing these barriers by creating an integrated digital solution that gave customer...
To continue reading this article...
Join COVER for free
- Unlimited access to real-time news, key trend analysis and industry insights.
- Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
- Receive breaking news stories straight to your inbox in the daily newsletter.
- Members only access to monthly programme 'The COVER Review'
- Be the first to hear about our CPD accredited events and awards programmes.