Dave Miller: Catching on and catching up

Digital customer engagement

clock • 4 min read

Keeping advisers and their customers at the heart of digital processes will help drive protection innovation, writes IRESS general manager

When Bank of Scotland launched its pioneering Home Office Banking System (HOBS) in 1985 it was introducing not just a new service, but arguably a new concept. HOBS was the UK's first telephone banking and its first PC banking service, allowing customers to actively manage their accounts from the comfort of their own home, provided they had a TV screen, and telephone/modem link-up. HOBS didn't go mainstream, but it did bring in a lot of new customers - it said 60% of those who registered in the first two years were completely new to the bank. Yet Bank of Scotland's competitors didn't e...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Technology

Iress launches two-way integration with CIExpert

Iress launches two-way integration with CIExpert

Helping advisers meet Consumer Duty demands

Jaskeet Briah
clock 28 January 2025 • 2 min read
Stuart Tragheim joins t+1

Stuart Tragheim joins t+1

New advisory board member

Cameron Roberts
clock 27 January 2025 • 1 min read
Uinsure names chief technology officer

Uinsure names chief technology officer

Expansion planned for next year

Jaskeet Briah
clock 10 December 2024 • 1 min read