Ian Sawyer: Remember when advisers were advisers? Part two

How to add 20% market growth

clock • 3 min read

Putting customers on risk from day one could revolutionise the protection industry, writes Assured Futures MD

If you've read part one, you'll know (and hopefully agree) that the burden of administration in the protection sector has gradually moved over the years from insurers to advisers, and that in my opinion, this is restricting market growth. And it's not just protection advisers. Wealth managers, mortgage brokers etc are often reluctant to sell protection and while the reasons include the burden of work and constant updating of products, another is that a third of their effort is either wasted or repeated. Many clients resent the buying process and we believe that the more questions there a...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

MAB announces 2025 targets

MAB announces 2025 targets

Aiming to double revenue and market share

Cameron Roberts
clock 04 February 2025 • 1 min read
LifeSearch appoints Paul Foody as COO

LifeSearch appoints Paul Foody as COO

Paula Bertram-Lax takes on new role within the business

Jaskeet Briah
clock 03 February 2025 • 2 min read
Advisers concerned about rising costs and market pressures

Advisers concerned about rising costs and market pressures

Gender difference in concerns

Jaskeet Briah
clock 30 January 2025 • 2 min read