Paul Roberts: The 'C' word

On World Cancer Day

clock • 3 min read

More people are talking about cancer, so why aren't advisers selling more policies?

Today (4 February) is World Cancer Day and while there seems to be a different day for almost every ailment nowadays, this one in particular should serve as a reminder to the financial advice industry about protection's crucial role in the planning process. The day's purpose is in essence to help prevent, detect and treat the disease and positive cancer survival statistics recently released by the Office of National Statistics (ONS) support the view that we might just be getting somewhere. According to the stats, if someone is diagnosed with melanoma of the skin, prostate or breast ca...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

NHS waiting list records drop in September

NHS waiting list records drop in September

A&E under strain

Jaskeet Briah
clock 15 November 2024 • 2 min read
COVER Protection and Health Summit 2024: In pictures

COVER Protection and Health Summit 2024: In pictures

Event on 07 November

COVER
clock 13 November 2024 • 1 min read
Third of stressed Brits worried about personal finances

Third of stressed Brits worried about personal finances

Cigna Healthcare research

Jaskeet Briah
clock 13 November 2024 • 2 min read