Paul Avis: Group risk's Cinderella service

There is a growing school of thought that early intervention and the support services insurers provide are becoming more important than ever to corporate customers. Group income protection (GIP) offers benefits to both the policyholder's organisation and its employees. It provides a level of salary continuation when an employee is absent because of ill health or disablement. The added benefit most aligned to an organisation's financial protection is access to early intervention and rehabilitation services. By taking this approach, advisers are best placed to introduce GIP to new organ...