A view from the new modern adviser (and why Royal London, Aviva and Vitality are leading the way)

clock • 4 min read

Jack Wild gives his take on the protection market as a 'new modern adviser.'

My name is Jack Wild, company director at Jack Wild Consulting in London. Having spent a number of years giving advice on protection insurance at firms such as LifeSearch, I set up on my own in 2014 to help families and businesses protect against financial turmoil. I've been giving protection advice for around ten years, but the model I operate now is a bit different in that I am effectively a ‘freelance' protection adviser. I currently work as a consultant with three different adviser businesses - which are typically traditional mortgage and/or wealth management firms - who aren't...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Octopus Legacy launches life cover with Shepherds Friendly

Octopus Legacy launches life cover with Shepherds Friendly

Designed to reduce anxiety

Jaskeet Briah
clock 10 December 2025 • 2 min read
Aviva updates online trust process

Aviva updates online trust process

Digitised trust for individual protection

Cameron Roberts
clock 28 November 2025 • 1 min read
Fairer Finance adds former FCA chair to consumer board

Fairer Finance adds former FCA chair to consumer board

Charles Randell CBE joins

Jaskeet Briah
clock 28 November 2025 • 1 min read