Active lifestyles could reduce mortality by up to 57%: Vitality

CEO appointed for Vitality Health Insurance

Jaskeet Briah
clock • 2 min read

Vitality has found that found that its members who went from an inactive lifestyle to an active one could reduce their mortality by up to 57%, the equivalent to increasing their life expectancy by five years.

The findings form part of the provider's study spanning seven years and including 465,000 Vitality members, in partnership with the London School of Economics (LSE). The biggest improvements in life expectancy were seen among members who started to be active five days a week, for example by going for a run or walking 10,000 steps. Those who increased their activity levels by a lesser extent, e.g. by becoming active once or twice a week, increased their life expectancy by over two years, on average. Vitality said this demonstrates that even small lifestyle changes can lead to significa...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Partner Insight: The evidence bottleneck - why claims slow down, and how we fix it together.

Partner Insight: The evidence bottleneck - why claims slow down, and how we fix it together.

Faster evidence. Clearer updates. Better support. Changes that could ease the bottleneck.

Dave Thompson, Senior claims technical manager, Scottish Widows
clock 15 June 2026 • 4 min read
ProtectZ 2026 round up

ProtectZ 2026 round up

"Protection is personal so it cannot be generalised"

Jaskeet Briah
clock 11 June 2026 • 2 min read
NHS waiting list increases to 7.22m

NHS waiting list increases to 7.22m

64.9% seen within 18 weeks

Jaskeet Briah
clock 11 June 2026 • 2 min read