Gen Z men reaching out for mental health support

Aviva research found

Jaskeet Briah
clock • 2 min read

Three quarters (76%) of men who fall within the Generation Z demographic would speak to someone if they were struggling with their mental health, Aviva has found.

According to a survey of 1,000 UK men aged 16 and over, the likelihood of talking about mental health reduced slightly with age, but younger men were more open to sharing their problems as they have grown up with mental health being more openly discussed, Aviva said. Younger generations demonstrated a willingness to engage in online environments as 17% of Gen Z males would talk to chat forums or online groups about their mental health. This compared to an average of 11% across all age groups. Dr Doug Wright, medical director, Aviva UK Health, said: "Over the past few years, much work ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Income protection held by 14% of UK adults: Iress

Income protection held by 14% of UK adults: Iress

19% were 'adequately' protected

Jaskeet Briah
clock 04 March 2026 • 2 min read
One in five homeowners review protection when remortgaging

One in five homeowners review protection when remortgaging

Remortgaging activity set to rise amid interest rate cuts

Jaskeet Briah
clock 02 March 2026 • 2 min read
NatWest launches protection product suite

NatWest launches protection product suite

Products underwritten by Aviva

Jaskeet Briah
clock 25 February 2026 • 1 min read