New Vitality members see 22% increase in physical activity

"Reduced healthcare burden and enhanced productivity"

Jaskeet Briah
clock • 2 min read

New Vitality members have reported a 22% increase in physical activity after one year since signing up with the provider.

Overall, 87% of Vitality members reached their recommended weekly exercise goals, compared to 61% of the general population. Vitality said that healthy habits around physical activity have been linked to other "positive" behaviours. The provider found those who walked 7,500 steps five times or more per week were more than twice as likely to get annual health checks and 3.2 times more likely to use Headspace for mental health management, compared to those who did so two or less times a week. Greg Levine, chief operations and growth officer, Vitality, told COVER: "Small changes have the...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Aviva updates online trust process

Aviva updates online trust process

Digitised trust for individual protection

Cameron Roberts
clock 28 November 2025 • 1 min read
Fairer Finance adds former FCA chair to consumer board

Fairer Finance adds former FCA chair to consumer board

Charles Randell CBE joins

Jaskeet Briah
clock 28 November 2025 • 1 min read
A history of protection products

A history of protection products

The good, the bad (and the ugly)

Tom Baigrie and Ryan Griffin
clock 27 November 2025 • 6 min read