Consumer knowledge lacking: AXA Health

Research on key bones and muscles

Cameron Roberts
clock • 2 min read

Private medical insurance (PMI) provider, AXA Health, has released research that shows consumer knowledge on key bones and muscles needs improvement.

The research, which surveyed 2,000 adults, found that 70% of respondents could remember parts of the anatomy from their schooling, but their knowledge ended there. Of those surveyed, 66% could locate the fibula and 69% did not know how many bones are in the human ear. TV was the leading source of medical knowledge for 17% of those surveyed. Almost half (44%) of respondents had never broken a bone, with the arm (17%) and the foot (14%) being the most common injuries. If they were injured, 24% of respondents would turn to the internet first for diagnosis, which is more than the 21% t...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Partner Insight: Four ways protection is changing – and why it matters for mortgage advisers

Partner Insight: Four ways protection is changing – and why it matters for mortgage advisers

New claims data highlights how protection needs to evolve – from how illness is covered to how clients engage. For mortgage advisers, these shifts are becoming central to delivering meaningful protection alongside lending writes Justin Garbutt

Justin Garbutt, Director of IFA Distribution at Vitality
clock 27 July 2026 • 4 min read
 Misrepresentation and non-disclosure top reasons for denied claims: LV=

Misrepresentation and non-disclosure top reasons for denied claims: LV=

2025 claims statistics published

Jaskeet Briah
clock 15 July 2026 • 3 min read
L&G adds manager toolkit to cancer support services

L&G adds manager toolkit to cancer support services

Tailored guidance and best practice

Jaskeet Briah
clock 08 July 2026 • 3 min read