Consumer knowledge lacking: AXA Health

Research on key bones and muscles

Cameron Roberts
clock • 2 min read

Private medical insurance (PMI) provider, AXA Health, has released research that shows consumer knowledge on key bones and muscles needs improvement.

The research, which surveyed 2,000 adults, found that 70% of respondents could remember parts of the anatomy from their schooling, but their knowledge ended there. Of those surveyed, 66% could locate the fibula and 69% did not know how many bones are in the human ear. TV was the leading source of medical knowledge for 17% of those surveyed. Almost half (44%) of respondents had never broken a bone, with the arm (17%) and the foot (14%) being the most common injuries. If they were injured, 24% of respondents would turn to the internet first for diagnosis, which is more than the 21% t...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

AXA Health appoints director of distribution and marketing

AXA Health appoints director of distribution and marketing

Richard Glassborow takes the role

Cameron Roberts
clock 18 November 2024 • 1 min read
Zurich UK adds employee neurodiversity assessments

Zurich UK adds employee neurodiversity assessments

Half of neurodivergent adults do not disclose due to stigma, research finds

Jen Frost
clock 14 November 2024 • 3 min read
Aviva expects moderation after 44% protection sales boom

Aviva expects moderation after 44% protection sales boom

Rise follows AIG UK protection buy

Jen Frost
clock 14 November 2024 • 1 min read