Reputation and credibility are the pivotal factors for potential clients when they are choosing an adviser, according to a survey by Continuum.
One in three respondents (37%) said reputation was of most importance to them when choosing an adviser. Reputation was more important to women (41%) than their male counterparts (33%). Continuum surveyed 2,100 UK adults in January this year. Personalised advice and quality of service were most important to 22% of those surveyed, followed by fee structure and cost (14%). Of those surveyed, 52% had never sought advice from an IFA. The main reason for this was confidence that they could manage their finances without help (29%). Men were more confident than women with 34% of men con...
To continue reading this article...
Join COVER for free
- Unlimited access to real-time news, key trend analysis and industry insights.
- Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
- Receive breaking news stories straight to your inbox in the daily newsletter.
- Members only access to monthly programme 'The COVER Review'
- Be the first to hear about our CPD accredited events and awards programmes.