Nearly one quarter of customers want to make their own policy changes

Customers desire a more personalised experience

Jaskeet Briah
clock • 2 min read

Nearly one quarter (23%) of customers want to make policy changes on their own, according to new research by Instanda.

The Insurtech firm surveyed 2,000 UK and US consumers and found that 26% of respondents wanted to be able to make a claim easily and 21% wanted products that are personalised to them. Instanda said there is a huge opportunity for insurers to better serve customers. According to the research, consumers were indifferent to the insurance industry as they have neither a positive nor negative perception of the sector and are "yearning" for a more personalised experience. As part of the research, Instanda interviewed 40 experts including recognised global software vendors, insurance consult...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Microstressors 'wearing down' UK adults

Microstressors 'wearing down' UK adults

VitalityHealth research findings

Jaskeet Briah
clock 25 April 2025 • 2 min read
IPT receipts hit £61m in March 2025

IPT receipts hit £61m in March 2025

£8.88 billion annual figure

Cameron Roberts
clock 23 April 2025 • 2 min read
The COVER Review: product updates, regulatory guidance and vulnerable customers

The COVER Review: product updates, regulatory guidance and vulnerable customers

Week commencing 14 April 2025

COVER
clock 17 April 2025 • 1 min read