Young adults are most likely to cancel cover: Vitality

Due to external influences

Jaskeet Briah
clock • 2 min read

Research by Vitality has found that young adults aged 18-34 were the most likely age group to cancel a life insurance policy but also the most likely to purchase one following a big life event.

The research, which was conducted among 2,000 UK adults, found that while most people who have life insurance have not considered cancelling (87%), of the 13% who did consider it, 18-34 year olds were the most likely to consider this option (27%), followed by 35-54 year olds (10%) and over 55s (9%). Overall, 9% of respondents cancelled their policies within the last year, and this same group of young people made up 16% of that group, compared to 9% of 35-54 year olds and 6% of over 55s. The main reasons young adults would cancel a policy were external influences including job loss (17...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Half of men uninformed on prostate cancer symptoms

Half of men uninformed on prostate cancer symptoms

45-54-year-olds had the greatest lack of awareness

Jaskeet Briah
clock 28 October 2024 • 3 min read
The COVER Review 2024: New partnerships, products and consumer trends

The COVER Review 2024: New partnerships, products and consumer trends

Episode four

COVER
clock 25 October 2024 • 1 min read
Half of drinkers to reduce their alcohol intake

Half of drinkers to reduce their alcohol intake

Aviva research finds

Jaskeet Briah
clock 23 October 2024 • 2 min read