Only one third of adults would look to an adviser to discuss finances: LV=

Most would use consumer finance websites

Jaskeet Briah
clock • 2 min read

Consumers are more likely to seek financial guidance online than speak to an adviser, according to new research from LV=.

LV= surveyed 4,000 adults as part of its Wealth and Wellbeing Research Programme and found that 43% would use consumer finance websites such as MoneySavingExpert for financial advice, compared to 38% who would speak to an adviser, while 29% would turn to family and friends. Young adults aged 18-34 and parents with young children were more likely than other groups to be open to using websites such as YouTube and social media channels for financial advice. Those with a high household income were also more likely to use online sources and social media, LV= found. For respondents who w...

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