IPAW 2023: Maximising protection conversation opportunities

While advisers and other protection industry participants will know and recognise the value that income protection (IP) offers to consumers, particularly those struggling with the ongoing cost of living crisis, conversations with customers on the topic can still be a struggle. According to mortgage and protection experts, there are ways in which advisers can better prepare for such client conversations to maximise the opportunities they present. Acknowledging the increased cost pressures that many mortgage holders are currently facing, PRIMIS' proposition director, Vikki Jefferies, sa...