Reassured adds artificial intelligence to post-sale communications

Reassured will offer tailored video content to new protection clients to drive engagement and understanding, based on technology from Synthesia, an AI video creation platform for enterprises. The videos, delivered by human-looking avatars, will explain the next steps and reiterate the value added benefits of the cover that has been purchased. The content is bespoke to the type of cover purchased and to the specific insurer chosen, Reassured detailed. This enables the life insurance broker to highlight specific benefits of the policy, such as virtual GP services and access to second me...