Around eight in ten protection advisers expect Consumer Duty to result in improved consumer experiences and a greater focus on quality over price when recommending policies, according to new research from challenger insurer, Guardian.
A survey among 800 financial advisers found that 84% of respondents believe the new guidelines, set to come into force next week (31 July), will see portals and associated product analysis services become a more important part of the selection process due to the rule's emphasis on fair value. Meanwhile, 83% expect Consumer Duty to improve consumer experience of protection and 81% said it will result in more advisers focusing on quality over price when recommending protection. While 40% of advisers expect to recommend more policies, 58% said they do not anticipate any change in the vol...
To continue reading this article...
Join COVER for free
- Unlimited access to real-time news, key trend analysis and industry insights.
- Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
- Receive breaking news stories straight to your inbox in the daily newsletter.
- Members only access to monthly programme 'The COVER Review'
- Be the first to hear about our CPD accredited events and awards programmes.