One in 10 adults take out life cover due to social media influencers

A survey of 2,000 adults found that 16% of 18-24 year-olds that currently hold a policy came to hear about their cover from an influencer on a social media channel, while 17% of 25-34 year-olds chose their policy the same way. However, the most common way customers heard about life insurance was through a finance professional (36%), such as an insurance broker, followed by a recommendation from friends or family (28%) and comparison sites (25%). When asked why they took out cover, one third (38%) of respondents did so to be cautious, despite not expecting anything specific to happen t...