A look at the challenges for the LGBT community working with advisers

Advisers can have ‘confidence to ask the right questions’ in the right way

Hope William-Smith
clock • 1 min read

Advisers having the confidence to ask questions in the right way is a major catalyst for ensuring individuals in the LGBTQ+ community come on board as clients, St James’s Place (SJP) has said.

The advice giant's LGBTQ+ network chair Emma Palethorpe said coming out to a financial adviser could be a challenge for prospective clients, who are likely to feel misunderstood. This in turn could have a knock-on effect on whether the individual ever seeks advice, she explained. "It can be challenging and might make people reluctant - it's that fear of not being accepted," she said. "A financial adviser does not necessarily have to understand all the issues, but it helps if they understand some of them." LGBT Great founder and managing director Matt Cameron said there has been "a ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

COVER Women in Protection and Health Awards 2025: Nominees announced

COVER Women in Protection and Health Awards 2025: Nominees announced

Promoting women’s excellence

COVER
clock 14 January 2025 • 10 min read
Industry can do more for vulnerable customers: Meg Kirby MBE

Industry can do more for vulnerable customers: Meg Kirby MBE

“Insurers need to ask themselves, is the money enough?”

Cameron Roberts
clock 14 January 2025 • 5 min read
The COVER Review: Kicking off 2025

The COVER Review: Kicking off 2025

Top stories in the first working week

COVER
clock 10 January 2025 • 1 min read