Engagement the largest consumer vulnerability area: MorganAsh

Ahead of Consumer Duty

Jaskeet Briah
clock • 1 min read

MorganAsh’s Resilience System (MARS) has identified the ability of consumers to engage as the largest area of vulnerability ahead of Consumer Duty implementation in less than three months.

Engagement incorporates factors such as language, digital interaction and coercion, and MorganAsh detailed that these traits represented in around 12% of customers, as the highest reported issue among MARS users was the willingness to engage. MARS identifies over 400 variations in characteristics and circumstances that can lead to consumer vulnerability, and physical health issues are "far more prevalent" than mental health issues, MorganAsh noted. MorganAsh stated that without a consistent and objective approach, firms will not be able to properly assess or evidence the vulnerability...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Regulation

Industry reacts: FCA statement on vulnerable customers

Industry reacts: FCA statement on vulnerable customers

Protection’s part to play

Cameron Roberts
clock 07 March 2025 • 3 min read
FCA's vulnerability findings flag lack of tailored training and understanding

FCA's vulnerability findings flag lack of tailored training and understanding

Many firms had taken positive action but ‘areas for improvement remain’

Isabel Baxter
clock 07 March 2025 • 6 min read
More work needed to tackle UK 'inflationary pressure' as BoE members warn of further market upheaval

More work needed to tackle UK 'inflationary pressure' as BoE members warn of further market upheaval

Treasury Committee hearing

Sorin Dojan
clock 06 March 2025 • 2 min read