Protection industry lukewarm on government's cold calling insurance ban

“Bad firms seem to find loopholes around these kinds of rules”

John Brazier
clock • 4 min read

The government has announced a new strategy to combat fraud by banning cold calling for all types of financial products, including insurance, but the plan has received mixed reactions from the protection sector.

Earlier this week, Rishi Sunak unveiled the government's plan to tackle the UK's growing fraud problem, which reportedly now accounts for 40% of all crime in the country at a cost of nearly £7 billion each year. The ban on cold calling consumers to sell any type of financial product - including insurance policies - was hailed by Sunak as part the government's plan to "put fraudsters out of business," alongside outlawing mass texting via so-called ‘SIM farms.' The announcement was welcomed by the Association of British Insurers, with director-general Hannah Gurga saluting the governmen...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Blueberry Life launches life cover for chronic conditions

Blueberry Life launches life cover for chronic conditions

Personalised underwriting offered

Jaskeet Briah
clock 18 October 2024 • 2 min read
Non-salaried workers worried about having no life cover

Non-salaried workers worried about having no life cover

Beagle Street research

Jaskeet Briah
clock 17 October 2024 • 2 min read
Third of under 35s worried about managing finances

Third of under 35s worried about managing finances

Canada Life reports

Jaskeet Briah
clock 15 October 2024 • 3 min read