Women more likely to cancel Over 50s life cover: Scottish Friendly

Amid rising inflation

Jaskeet Briah
clock • 1 min read

Women with an Over 50s life insurance plan are more likely to cancel their policy (28%) compared to men (17%) following the cost of living crisis, research by Scottish Friendly found.

A study of 1,000 people aged over 50 by the mutual insurer found that 22% of customers are considering cancelling their premiums, as rising inflation is squeezing incomes and putting pressure on monthly payments. Over half (57%) of customers who took out Over 50s life insurance did so to cover the cost of their funeral, compared to 46% who took out cover to financially support their family upon their death and 9% who did so to pay off their mortgage. When attracting new customers, the research found that 35% of respondents cited guaranteed cover as the most important feature in an Ove...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

COVER Protection and Health Summit 2024: In pictures

COVER Protection and Health Summit 2024: In pictures

Event on 07 November

Jaskeet Briah
clock 13 November 2024 • 1 min read
Third of stressed Brits worried about personal finances

Third of stressed Brits worried about personal finances

Cigna Healthcare research

Jaskeet Briah
clock 13 November 2024 • 2 min read
Fifth of adults believe they do not need a will

Fifth of adults believe they do not need a will

Most respondents have no life cover

Jaskeet Briah
clock 11 November 2024 • 3 min read