Women with an Over 50s life insurance plan are more likely to cancel their policy (28%) compared to men (17%) following the cost of living crisis, research by Scottish Friendly found.
A study of 1,000 people aged over 50 by the mutual insurer found that 22% of customers are considering cancelling their premiums, as rising inflation is squeezing incomes and putting pressure on monthly payments. Over half (57%) of customers who took out Over 50s life insurance did so to cover the cost of their funeral, compared to 46% who took out cover to financially support their family upon their death and 9% who did so to pay off their mortgage. When attracting new customers, the research found that 35% of respondents cited guaranteed cover as the most important feature in an Ove...
To continue reading this article...
Join COVER for free
- Unlimited access to real-time news, key trend analysis and industry insights.
- Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
- Receive breaking news stories straight to your inbox in the daily newsletter.
- Members only access to monthly programme 'The COVER Review'
- Be the first to hear about our CPD accredited events and awards programmes.