Aviva launches support scheme for cost of living crisis

For individual protection policyholders

John Brazier
clock • 3 min read

Aviva has rolled out a new support scheme aimed at alleviating the impact of the cost of living crisis for its individual protection customers.

Put in place alongside Aviva's existing payment deferral scheme, put in place during the Covid-19 pandemic, to offer customers protection against financial hardships resulting from the economic crisis. The insurer stated the support scheme will allow policyholders to maintain their level of cover despite longer-term financial worries they may experience, by reducing the sum assured on the policy to "make their premiums more manageable." Policyholders will be given the opportunity to purchase a "top-up policy" to return their cover to a maximum of the previous level after one or two ye...

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