Guardian to launch new income protection proposition

"Our focus has been on providing certainty at claim"

John Brazier
clock • 3 min read

Guardian has announced its new income protection (IP) product is due to launch in the coming weeks, featuring a new approach to underwriting for claimant job roles.

The IP product rounds out Guardian's existing individual protection portfolio and will offer a "full menu" on its Protection Builder 2.0 quote and apply system. The insurer stated this will provide advisers with the ability to create "bespoke, needs-based" protection recommendations through combinations of different cover types. Guardian's marketing and propositions director, Jacqui Gillies told COVER that the launch of the upcoming IP product was Guardian's "most significant expansion" since the launch of its life and critical illness proposition. "This entry allows us to offer fu...

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