Usay Compare has partnered with technology platform Contact State in a bid to optimise its marketing campaigns.
The new agreement will see Contact State integrate its marketing infrastructure and data analytics with Usay Compare, allowing the life and health insurance comparison service to identify its most successful campaigns. Contact State has also designed a single marketing integration application programming interface (API) specifically for Usay Compare. This will allow the site to save time with integrations by automating its feedback process to partners, Usay stated. As part of the deal, Usay Compare will also be able to validate leads by accessing Contact State's data firewall, meaning...
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