LV= joins Association of Financial Mutuals

“Mutuals provide diversity of choice”

John Brazier
clock • 1 min read

LV= has become the latest member of the Association of Financial Mutuals (AFM), as the life and health insurance provider further commits to a mutual business model.

Following the collapse of a heavily scrutinised proposed sale to Bain Capital in 2021 and subsequent boardroom reshuffle, LV= reaffirmed its commitment to operating as a mutual firm during its October 2022 Annual General Meeting. One the topics under review during the AGM was whether LV= members supported the firm joining the Association.  David Hynam, who has appointed as chief executive of LV= in September last year, said mutuals provide an "essential" role in helping deliver "financial confidence" across all parts of society and deliver the "best financial outcomes" for consumers. ...

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