Cost cutting is the biggest priority for one third (33%) of brokers in 2023 as the cost of living crisis continues to impact business, research by Aviva has found.
According to Aviva's latest Broker Barometer survey, the increased focus on cost cutting measures comes as brokers are increasingly concerned about the economy, inflation and profitability, with 27% of brokers expecting the cost of living crisis to impact business operations in the next three months. Due to this economic volatility, 42% of brokers are already having to reduce their business costs, while one-quarter (25%) reported difficulties in growing their business. Similarly, brokers are predicting dampened demand from clients (36)% this year as the cost of living rises, while 33%...
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