FCA warns: Act now on Consumer Duty ahead of rigid July deadline

Sheldon Mills says 31 July deadline ‘will not be moved’

Jenna Brown
clock • 2 min read

Financial services firms that have employed “avoidance tactics” ahead of the Consumer Duty implementation deadline still have time to act before 31 July but must make inroads now, Sheldon Mills has said.

Speaking today (22 February), at the Countdown to Implementation of the Consumer Duty event hosted by Deloitte, the Financial Conduct Authority (FCA) executive director of competition and consumers said ignoring the issue would not work as the deadline for implementation was immovable. Mills thanked the many firms that had made strides towards compliance with the Duty while others had taken an avoidance approach as the task seemed too big to manage. However, he said there was still time to deliver "but you must act now". "We recognise that the Consumer Duty is significant, and for som...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Regulation

Protection didn't make the Targeted Support cut and rightly so!

Protection didn't make the Targeted Support cut and rightly so!

Saving for tomorrow and protecting today

Tony Müdd
clock 30 October 2025 • 3 min read
The COVER Review: Tax receipts, claims rates and the Autumn Budget

The COVER Review: Tax receipts, claims rates and the Autumn Budget

Week commencing 20 October 2025

COVER
clock 24 October 2025 • 1 min read
HLPartnership names chief compliance officer

HLPartnership names chief compliance officer

Laura Havard takes the role

Jaskeet Briah
clock 24 October 2025 • 2 min read