The Financial Conduct Authority has announced it has stepped up its anti-scam marketing campaign, ScamSmart, to support vulnerable customers.
Overall, the authority's warning to firms about misleading adverts has led to over 8,000 adverts being amended or withdrawn last year. The FCA said that along with the firms it regulates, the authority has a "vital role" in supporting consumers as they struggle with cost of living pressures, and it is "working hard" to ensure that firms treat customers fairly during the economic crisis. It is urging firms to step up to support customers with the cost of living, ahead of the new Consumer Duty guidelines set to come into force in July, as many households have "little left to cut" after ...
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