DeadHappy draws adviser ire over Harold Shipman advert [Updated]

Latest controversial media campaign

John Brazier
clock • 3 min read

Life insurer DeadHappy has drawn criticism from the protection adviser community over a new social media campaign featuring the image of serial killer, Harold Shipman.

The advert, which features as sponsored posts on social media platforms Facebook and Instagram, feature the image of Shipman, who was found guilty of murdering 15 people during his years as a GP, alongside the text "Because you never know who your doctor might be." The posts only appear as sponsored items on the channels and do not appear as proprietary posts on any of DeadHappy's social media accounts at the time of publishing. Several advisers took to social media to voice their displeasure with the advert, with some stating intentions to lodge formal complaints with the Financial C...

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