Advisers must engage with clients beyond the sale: Andy Walton

"If we can't crack this, then we are categorically in trouble”

Hemma Visavadia
clock • 2 min read

Advisers must go on a journey with clients, beyond the “one hit wonder” sale, said Andy Walton, protection proposition director at Mortgage Advice Bureau.

Speaking during the ProtectX Live session during the Protection Review 2022 conference, Walton spoke about the importance of regularly checking in with clients and, much like a dental appointment, proactively inform clients of appointments, rather than waiting for them to come to you. "The dentist books you in because he's telling you there are needs that you've got with your teeth, that even though we've done our job to this point, it will still need looking at in the future," he said. However, Walton noted that protection doesn't follow suit: "We think we're excelling in protection,...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Best Insurance launches WhatsApp application service

Best Insurance launches WhatsApp application service

ASU insurance will be the first product available

Jaskeet Briah
clock 29 October 2024 • 2 min read
Indexation calculation

Indexation calculation

How to differentiate providers

Alan Lakey
clock 25 October 2024 • 3 min read
COVER Women in Protection and Health Awards 2025 launched

COVER Women in Protection and Health Awards 2025 launched

Awards open for nominations

COVER
clock 22 October 2024 • 2 min read