LifeSearch has partnered with online comparison site NerdWallet to act as an advice channel for consumers seeking life insurance and critical illness (CI) cover.
NerdWallet offers financial comparison services for consumers to select, obtain quotes for and purchase life and CI policies. Under the partnership, LifeSearch will offer advice or guidance to consumers that require it through its advisers. Consumer queries for income protection, whole of life insurance and over-50s policies will also be signposted to LifeSearch. Debbie Kennedy, chief executive at LifeSearch said: "With our ambitions to grow the protection market, particularly among younger consumers, and to embrace technology in our sector, we are delighted to be selected as NerdW...
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