CIExpert has commemorated its 10th anniversary with an awards ceremony aimed at recognising individuals and companies within the protection industry that have instigated real change over the past decade for customer outcomes.
Alan Lakey, director at CIExpert, explained that the last decade has witnessed the quality of critical illness plans improving immeasurably: "We believe we have influenced some real changes, with far fewer advisers today selling on cost alone and many changing their client conversations to focus on value and upselling." "We wanted to use this 10-year milestone to reflect and celebrate the best of our industry from product design and innovation, through to commending those that lead and champion in this market." He added: "As we are looking back over a decade, many of our awards are fo...
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