British Friendly simplifies IP applications

Clicks reduced from 31 to 14

Hemma Visavadia
clock • 1 min read

British Friendly has updated its Income Protection online application process and raised cover for maximum annual pre-tax earnings.

The online questionnaire previously consisted of a minimum of 31 clicks but has now been reduced to 14, with only nine compulsory questions. The updated questionnaire now provides grouped questions for physical wellbeing and mental wellbeing, while using wording and phrases in line with the ABI Mental Health Standards. Meanwhile, the mutual has also increased cover for the maximum annual pre-tax earnings for income protection from £65,000 to £100,000, allowing higher earners the chance to secure more cover. The provider said it will cover 70% of an applicant's annual pre-tax income...

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