The Chartered Insurance Institute (CII) has produced a member guide on using social media professionally and safely which urges members to check their organisation's social media policy.
The 14-page guide - Using social media professionally and safely - said members should align themselves with company values when on social media in a professional capacity and urged them to be aware of any conflicts of interest when expressing personal opinions. It also warned those whose social media accounts are linked to their professional organisation to ensure their posts are conducted in a professional manner. The professional body highlighted that it is not just what you write or photos you post that could cause you problems within the financial services arena. "Personal finance p...
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