IPAW: Dispelling the protection 'elephant in the room' for wealth advisers

Day three of Income Protection Awareness Week

John Brazier
clock • 5 min read

The third day of the IPTF’s Income Protection Awareness Week (IPAW) focused on how wealth advisers can remove misconceptions about IP among both clients and their own industry.

Following on from yesterday's focus on how to reframe the mortgage protection conversation to better promote IP, today's (22 September) presentations and discussions turned to how wealth advisers can also do their part to help protection client incomes and grow the IP market. While mortgage advisers are more likely to be familiar with IP, even if they do not currently promote the product to their clients, this is probably not the case for wealth managers and advisers, who are more focused on asset growth and retirement planning. As such, there are a number of misconceptions and object...

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