ProtectX5: Artificial intelligence is a help, not a threat

Speaking at Protection Review's ProtectX5 event today (9 September), Coulson reasoned that AI could be used to improve access to data and enhance the protection buying process. Coulson said the current process can be confusing and off-putting for many consumers, who will often have questions about how protection works, what cover they need and how much ‘normal' costs. "We are risking a client leaving a process puzzled, confused and probably a bit upset," he said. "With all of these issues, how can AI step in? This is not robo advice, but using an AI-powered paraplanner can help pul...