PMI sales reach record levels in March: ActiveQuote

90% are new customers

John Brazier
clock • 1 min read

ActiveQuote sales of private medical insurance (PMI) reach record levels during March

UK protection comparison website ActiveQuote has recorded an 89% year-on-year rise in PMI sales compared to March 2020. The company states that the level of sales represents a record within its 12-year history, while the number of enquiries during the month also increased by 21% year-on-year. Rod Jones, head of partnerships at ActiveQuote, said that the "unprecedented" volume of PMI sales was largely driven by new customers purchasing policies for the first time. "Private healthcare policies have been quick to adapt and develop their product offering in response to a generally youn...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

NHS waiting list continues decline
PMI

NHS waiting list continues decline

Figure at 7.4 million patients

Cameron Roberts
clock 10 April 2025 • 3 min read
WPA launches Healthcare Finder
PMI

WPA launches Healthcare Finder

Partnership with Doctify

Jaskeet Briah
clock 08 April 2025 • 2 min read
 Spectrum.Life appoints head of insurance
PMI

Spectrum.Life appoints head of insurance

Ian Ranger joins

Jaskeet Briah
clock 27 February 2025 • 1 min read