CIExpert on Aviva's move to simplify critical illness proposition

Aviva today announces that it has simplified its critical illness and life insurance with critical illness for new business, with a view to making it easier and quicker for advisers to explain the product to their clients. The provider says the move comes in response to consumer and adviser feedback regarding their understanding of the conditions and benefits. According to CIExpert director Alan Lakey, the changes, which include streamlining the plan design by incorporating a number of existing conditions into wider ‘umbrella' headings, represent a "welcome move". He adds a cautionary no...