Matt Potashnick takes newly created role following private equity investment in the business
Life Insurance broker Reassured has announced the appointment of CIO Matt Potashnick, who will be responsible for IT across Reassured's five existing sites, as well as several more planned for 2020/21. Additionally, he will spearhead the firm's ambitious digital sales strategy, which will complement its telesales activity. In 2005 Matt was a founder of Swiftcover, where he created an online solution allowing customers to buy Motor Insurance online; subsequently moving the business into Home and Travel Insurance lines, before it was acquired by AXA in 2007 where the brand and its systems ...
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