IPTF launches new Seven Families campaign

Among other initiatives

Adam Saville
clock • 3 min read

Two short summary videos released by industry body to relaunch campaign

Last year we reported on Income Protection Task Force (IPTF) plans to reignite the Seven Families campaign. The original project, which officially ended in July 2016, was a charity-led campaign (Disability Rights UK) which paid a tax-free income for one year to seven people who had lost their income due to illness, injury or disability. Titled ‘Do you remember… Seven Families?', the new campaign, aimed at advisers and available for anyone to use freely, will see a number of short, new videos throughout the year using footage of the original families to highlight important topics such ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Income Protection

Profile of an IP Customer: Mix and match protection

Profile of an IP Customer: Mix and match protection

Why multi-benefit plans are winning

Jo Miller and Warren O'Connell
clock 20 November 2025 • 3 min read
IPTF releases fifth instalment of 7 Stories

IPTF releases fifth instalment of 7 Stories

Claims assessor stories

Cameron Roberts
clock 17 November 2025 • 1 min read
Advisers expected to discuss accident cover: National Friendly

Advisers expected to discuss accident cover: National Friendly

Bruised Britain report

Cameron Roberts
clock 20 October 2025 • 2 min read