Advisers 'missing out' on business protection opportunities

'Wasn't a business focus' for 60%

Adam Saville
clock • 4 min read

Demand driven by awareness, rise in SMEs and the self-employed and tax legislation, study suggests

Nearly a quarter (25%) of advisers with corporate clients have seen demand for business protection rise in the past five years, research by VitalityLife has revealed. However, according to a study by Cicero last year, business protection "wasn't a business focus" for 60% of advisers it surveyed. It also showed that advisers found that 50% of their clients believed they would rely on a ‘plan B' should the worst happen, while 66% said they did not see a need for it and 64% said they were not interested. "Whether you are a pensions adviser, a private client adviser or an adviser with ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

CIExpert calls on industry to push for single plans

CIExpert calls on industry to push for single plans

Requirement for advisers to justify joint life plans

Jaskeet Briah
clock 04 November 2024 • 3 min read
Half of men uninformed on prostate cancer symptoms

Half of men uninformed on prostate cancer symptoms

45-54-year-olds had the greatest lack of awareness

Jaskeet Briah
clock 28 October 2024 • 3 min read
The COVER Review 2024: New partnerships, products and consumer trends

The COVER Review 2024: New partnerships, products and consumer trends

Episode four

COVER
clock 25 October 2024 • 1 min read