ActiveQuote: PMI enquiries shoot up post general election

810% increase

clock • 1 min read

Uplift in enquiries during election week

ActiveQuote, the protection insurance comparison website, has reported a 810% increase in enquiries for health insurance from the Friday following the Conservative win at the election. Election week saw ActiveQuote receiving an uplift in the number of enquiries every day, peaking on Friday at 810% increase, dropping to a 275% increase on Saturday. These percentage figures are compared with the average leads over the three-week period leading up to the election.   Rod Jones, head of partnerships at ActiveQuote, said: ‘While most of our insurance products including life, income protecti...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual PMI

New VP of customer operations for Spectrum.Life

New VP of customer operations for Spectrum.Life

Andrew Macadam takes the role

Cameron Roberts
clock 31 January 2025 • 1 min read
NHS waiting list drops after PM speech

NHS waiting list drops after PM speech

7.48m awaiting treatment

Cameron Roberts
clock 09 January 2025 • 2 min read
AXA – Global Healthcare launch new app

AXA – Global Healthcare launch new app

Managing health and wellbeing

Cameron Roberts
clock 09 January 2025 • 1 min read